The Umbraco Business Summit

10.00 

Registration

10.15

Welcome

Martin Wülser - Business Excellence Manager, Umbraco 
Ana-Maria Larsen - Revenue Operations Specialist, Umbraco

Business Blueprint: Unpacking Umbraco’s Commercial Journey

Explore the commercial vision shaping Umbraco’s future in this focused session. Learn about the strategic initiatives and partnerships driving growth and innovation within the Umbraco ecosystem. Gain insights on leveraging Umbraco’s platform for enhanced business solutions, understanding the key trends and opportunities that will define success in the digital landscape. This is an essential discussion for partners looking to align with Umbraco’s commercial strategies and maximize their market impact.
Johnny Kristensen - VP Sales Europe, Umbraco
Pernille Stausbøll - VP of Marketing, Umbraco

Umbraco Product Portfolio towards 2026

Umbraco as you know it has changed, and will continue to change. The company has grown and matured, new markets have been opened, and new products have been added. Join Umbraco’s CTO Filip as he shares the vision and direction for the Umbraco product portfolio and reasoning behind it. Expect no hard commitments or release-dates, but hopefully you will walk away inspired!
Filip Bech-Larsen - Chief Technology Officer, Umbraco 

11:30

Break

12:00

Build like you want to build with Umbraco Cloud

Experience how we at Umbraco spend every day making Umbraco Cloud the best place to host Umbraco, listen and learn from a real life project how our users utilize the power of Umbraco Cloud to deliver delightful digital experiences.
Kristian Egebæk-Carlsen - Head of Cloud, Umbraco
Jen Wolke - Solution Lead at BlueModus

Lead mid-market and enterprise businesses into the future of content management

We'll explore the latest features and show how they are used in production, before we sneak peek the future features.
Bjarke Berg - Head of CMS, Umbraco

Matt Sutherland - Head of Technology at True Digital

13:00 

Lunch at Alfred & Kamilla #16

14:00

PANEL: Leadership Insights: Navigating Umbraco’s Present & Future with the Umbraco Management Team

Join us for an enlightening Q&A panel with Umbraco’s management team, where we dive into the core of our strategic visions and operational insights. This interactive session provides a rare opportunity to hear directly from the leaders driving Umbraco’s future, offering a platform for attendees to ask questions, seek advice, and gain deeper understanding of our roadmap. Perfect for those looking to align closely with Umbraco’s goals and navigate the challenges of digital innovation.”
Participants: Umbraco Management team
Host: Josie Herbert, Director of Phiness PR

Create rich customer journeys with content and commerce

You'll discover market insights, consumer trends, and behavior and see how Umbraco partners have built commerce solutions that drive results through storytelling commerce with Umbraco and Umbraco Commerce.
Bolette Kern - Product Owner DXP Team, Umbraco

Rasmus Bollerup - Client and Business Developer at Illumi

15:15

Break

15:45

Umbraco Cloud, a Carlsberg tale

Discover the transformative journey of leveraging Umbraco Cloud's capabilities to enhance digital experiences, web security and streamline operations. Hear why we started using Umbraco Cloud, how we attracted markets to use the platform and how we manage almost 200 hundred websites. Learn what integrating with github advanced security actions, as a crucial part of our strategy, gave us in terms of building trust with the stakeholders.
Daniel Martins - Umbraco Solutions Specialist, Carlsberg Group

The Umbraco Community - The Key to Talent Retention and Brand Growth

Let's explore strategies for leveraging tech communities to not only attract and retain top talent but also to establish your company as a brand powerhouse. Joining us today will be Amalie Wowern from Knowit to share a real-world case study that demonstrates how active community engagement can elevate your business's reputation and foster a culture of innovation and collaboration.
Emma Burstow - Director of Developer Relations, Umbraco
Amalie Wowern - Team Lead, Knowit Experience

16.45

Networking and Drinks

18:00 

KEYNOTE: The young generation shows us the way to the future

LEAD, ATTRACT, RETAIN AND UNDERSTAND THEM - AND THE WORKPLACES OF THE FUTURE.
The future workplaces and organizations without hierarchy are getting defined now, partly due to the shift in generations. This is changing all workplaces!
Generation Y and Z have a new approach to what and when work is – and not least, what they want from it. They are driven by meaning, purpose, freedom, communities and by changing the world into a better place. They have a tolerant relation to gender, are (preferably) living as digital nomads – and most importantly they are seeking to have a life-career. And that makes it a challenge to lead, attract and retain them. By learning from the young generation now, one doesn’t just learn how to build bridges between employees of all ages, but also prepares you for the future workplaces and the new form of management which will soon become the norm.
The talk is informative and entertaining and through stories and examples you will understand what drives this young generation. You will also know how to motivate and work with them, so that you together can create the best working environment for employees of all ages.
Emilia van Hauen is one of the country's most sought-after lecturers and quoted cultural sociologists in terms of contemporary trends and social trends in society.

19.00

Dinner at Alfred & Kamilla #16

20:30

Heading to Codegarden Pre party at Umbraco HQ